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What Are Current Trends In Food Marketing

What Are Current Trends In Food Marketing

The food and beverage industry is changing fast. This change is due to what people like, and new tech. It’s vital for food marketers and brands to keep up and change how they do things. They must meet customer needs in new ways.

By 2024, the global food market could be worth $11.6 trillion. With so much at risk, understanding and using current trends is key. These trends influence how people act and how marketing works.

Key Takeaways:

  • Changing demographics, technological advancements, and concerns for sustainability have influenced food marketing trends.
  • Plant-based nutrition, cultivated meat, functional foods, sustainability, technology-driven innovation, gut health, and adventurous flavors are key trends in food marketing for 2024.
  • Companies should focus on emphasizing health benefits, sustainability, and taste in marketing plant-based and functional food products.
  • Transparency, storytelling, and partnerships can effectively communicate sustainability efforts and engage consumers.
  • Technology-driven innovation can enhance production, reduce waste, and ensure food safety, which should be highlighted in marketing strategies.

Continued growth of plant-based foods

The love for plant-based foods keeps getting stronger. Now, more people than ever are choosing plant-based items over meat and dairy. They do this for health, the planet, and because of their values.

By 2024, new and tasty plant-based options will flood the market. Companies will focus on the good for you, the good for the planet, and still delicious parts of their products. This shift will affect how they sell their foods, too.

For these foods to sell well, companies must point out the benefits. They should talk about how good they are for you and the world, while still tasting great. It’s all about meeting what people want and need in their meals.

Showing how these foods help protect our planet is key. Teaming up with influencers and experts can make these points stand out. This way, everyone can learn about these options in a fun way.

Benefits of Plant-Based FoodsSustainabilityDigital Marketing
1. High in nutrients1. Reduced carbon footprint1. Social media campaigns
2. Lower risk of chronic diseases2. Preservation of natural resources2. Collaborations with influencers
3. Rich in fiber3. Decreased water usage3. Engaging recipe blogs
4. Environmental-friendly choice4. Reduced deforestation4. Online communities

We can spread the word about great recipes and inspiring stories online. Social media, blogs, and virtual communities are great for sharing the benefits of a plant-based lifestyle.

What Are Current Trends In Food Marketing

Rise of cultivated meat

Cultivated meat is changing how we view food and the world. It’s grown from animal cells in a lab, not on a farm. This process makes it more sustainable and kind to animals. By the time we get to 2024, you’ll see more of this meat in stores.

This new kind of meat is not just about the planet. It offers health benefits too. Without hormones or antibiotics, it’s great for people who care about what they eat. Plus, it looks and tastes like the meat we’re used to.

The Role of Digital Marketing

Digital marketing is key in making cultivated meat popular. Through social media and working with online influencers, companies can get the word out. This helps build trust and excitement about this new way of making meat.

Chefs and influencers who love sustainable food can help too. They can show off how tasty and good for the planet this meat is. Tasting events and partnerships with stores also help more people learn about it.

Cultivated Meat Advantages

SustainabilityShowcases reduced land and water usage, lowered greenhouse gas emissions, and ethical implications.
Health BenefitsScientifically proven absence of antibiotics or hormones, making it an attractive option for health-conscious individuals.
Taste and TextureProvides similar taste and texture to traditional meat, offering a familiar eating experience.

So, cultivated meat is both good for the planet and good for us. It offers a smart choice for those who want their food to reflect their values. With smart marketing and the help of those who love good food, it’s becoming a favorite among those who care about the Earth.

Growing interest in functional foods

People are becoming more aware of their health and how to boost it. This has led to a rise in the popularity of functional foods. These foods do more than fill you up. They bring added health benefits, making them a top pick for those who care about their well-being.

In the year 2024, the market for functional foods will grow even bigger. This is because more and more people are choosing these healthier options. Businesses are noticing this trend and are working on new products to meet the demand.

To get the word out about functional foods, companies are using science and focusing on the good these foods can do. They’re teaching people how these foods work. This builds trust between sellers and buyers.

One way companies are spreading the word is through social media. Digital marketing lets them reach more people. They can tell the stories of how their foods have helped others feel better. Working with experts like dietitians adds weight to their message.

Putting educational info on the packages helps, too. Simple, clear messages about the benefits draw people in. It helps them know why they should choose these products.

Sharing stories from people who’ve seen real benefits from these foods can make a big impact. It shows how these foods are changing lives. This real-world proof is important for many shoppers.

Teaming up with those who already have a following in wellness is also a smart move. Wellness influencers can introduce a company’s products to many new potential customers. This way, businesses can connect with the right kind of people.

eco-friendly food marketing
eco-friendly food marketing

Functional Foods: A Path to Optimal Well-being

As 2024 approaches, the interest in functional foods is set to grow. Consumers want products that are good for them in more ways. Companies that combine health science with smart marketing will lead this expanding market.

Benefits of Functional FoodsDigital Marketing Strategies
Enhanced immune functionUtilize social media campaigns to highlight the immune-boosting properties of functional foods.
Heart healthPartner with registered dietitians to create informative blog posts and videos on how functional foods support cardiovascular health.
Improved digestionCreate engaging social media content that educates consumers about the gut health benefits of functional foods.
Increased energy levelsCollaborate with fitness influencers to promote the energizing effects of functional foods.

Focus on sustainability

Today, sustainability is key for many people, affecting what foods they choose. By 2024, more folks will want foods like local, organic, and upcycled items. Companies need to show how they help the planet to win over these customers.

To really connect with buyers, tell a great story. Show why your green efforts are valuable. Make eye-catching content to share your sustainability journey, bringing your brand to life for them.

Also, highlighting your products as eco-friendly helps. A clear, “sustainably sourced” label boosts shopper trust. This stands you out in the marketplace in a positive way.

By being clear about your green actions, telling a good story, and branding products as earth-friendly, you can sell more sustainable goods. Consumers who care about the earth will notice and choose your products.

Working with green groups or joining sustainable projects further proves your dedication. It can make your brand more visible and respected as a sustainability leader.

Social media is a great tool for reaching out. Use Instagram, Facebook, and Twitter to share your green story. Post not just ads, but also educational content to build a community around your brand.

Being real is vital. Always be clear and honest about your eco actions. Showing real results builds trust and makes you a top pick for sustainable food.

The importance of sustainability in food will only keep growing. Being a part of this movement not only boosts your business but also helps protect our planet’s future.


Technology-driven innovation

Technology is changing the food industry, and this will keep going in 2024. Innovations will focus on making food better, easier to get, and safer. Vertical farming and indoor agriculture will make it simpler to get fresh foods. Plus, there will be improvements in how we deliver food and reduce waste.

Showing off these new tech innovations in food needs highlighting their better quality, efficiency, and safety. When we tell customers how tech makes food, less wasteful, and safer, they care more. This is important for people who focus on these things.

If we want people to see the good in these new technologies, we need to use videos, infographics, and demos. This shows how much tech can make food experiences better.

Collaborate and Stand Out

Working with tech influencers or being part of conferences and trade shows can boost our marketing success. If we partner with important tech people, it makes our brand look more dependable. This attracts attention to what we offer.

Technology is not just a tool but an enabler. Embrace it, leverage it, and prepare to be a driving force in the future of the food industry.

Taking part in these shows and conferences gives companies a chance to show off their new tech. This helps people know the brand and might attract new partnerships or investors.

Digital marketing is very important for connecting with consumers. Using tech innovations in food is key for success in the long run. These advancements can help businesses run better, be greener, and meet what customers want now.

Data showcasing the impact of technology-driven innovation in the food industry:

Vertical farming and indoor agricultureEnhanced efficiency, increased accessibility to fresh produce
Advancements in food delivery systemsImproved convenience, reduced delivery time, enhanced customer experience
Food waste reduction technologiesReduced environmental impact, cost savings, improved sustainability

Increased focus on gut health

People are realizing how important gut health is for wellness. This will make gut-friendly foods more popular in 2024. It’s key to tell people why gut health matters and how your items can help. Working with experts can make your brand more believable and give customers useful information.

Make sure to explain the science that supports your gut-friendly products. Use clear labels, blogs, and fun posts on social media. This approach will help health-minded customers see the value in what you offer.

“Our gut health is closely connected to our overall well-being. By prioritizing digestive health, we can experience improved immune function, enhanced nutrient absorption, and better mental health. Choosing gut-friendly foods is a simple yet powerful way to support our bodies.”

Creating apps with meal plans and recipes is a good way to keep consumers interested. This also helps them take control of their gut health. Such efforts show you’re with them in their efforts to live well.

Benefits of Gut-Friendly Foods

Eating the right foods can do a lot of good for your gut and overall health:

  • Helps with digestion and keeps things moving smoothly
  • Helps your body soak up more nutrients
  • Makes your immune system stronger
  • Keeps down inflammation
  • Gives you more energy

gut health

Don’t forget how important it is to use digital marketing. Social media, ads online, and working with health influencers can all help. If you blend online strategies with a focus on gut health, your brand can lead in digestive well-being. And, you’ll make strong, lasting ties with your customers.


In 2024, the food marketing world will change a lot. People want healthier and more eco-friendly food. This means companies need to change how they market their products to keep up.

More people are looking for plant-based foods. Companies should show off the good things about these foods. Talking about their health perks and being eco-friendly can get new customers interested.

Cultivated meat is also becoming a big deal. It helps with issues around animal welfare and the planet. Companies that tell people why this meat is good for them and the Earth will become leaders.

Products that offer extra health benefits, care for the planet, use new tech, and focus on improving gut health are becoming popular. Companies will need to show they care about these things too. This will help them reach more people and do well in the food and drink scene of 2024.


What are the current trends in food marketing?

Food marketing today focuses on several key areas. Plant-based foods are very popular. So is the idea of making meat in labs. People want functional foods that help their health. There’s also a big push for sustainable ways of making food. Technology is bringing new ideas. Gut health is getting more attention, and unique flavors are very trendy.

Why are plant-based foods experiencing continued growth?

There are many reasons why plant-based foods are getting more and more popular. They are seen as good for your health and the planet. Choosing these foods also reflects people’s ethical views.

How can companies effectively market plant-based foods?

To sell plant-based foods well, companies should talk about the good they do. So, highlighting their healthiness, being eco-friendly, and their great taste are key. They can also work with influencers and experts to spread the word and teach people about their benefits.

What is cultivated meat and why is it gaining popularity?

Cultivated meat comes from animal cells but is made in labs. It’s catching on because it’s better for the Earth and doesn’t harm animals. Companies need to tell people why this meat is good for the planet and for their health.

How can companies effectively market cultivated meat?

Companies can talk about how cultivated meat helps the planet and is better for us. They should share scientific proof about its health benefits. Working with experts and chefs can also make people excited to try it.

What are functional foods and why are they gaining interest?

Functional foods do more than just provide basic nutrition. People like them because they offer extra health benefits. Showing the science behind these foods and how they can help can make a big difference. Stories of success and working with health pros also help.

How can companies focus on sustainability in their food marketing?

Being transparent about eco-friendly practices is important. Talking about local and waste-reducing efforts is a good start. Storytelling can help people connect with a brand. Joining green initiatives and partnerships can also show commitment.

How can technology drive innovation in the food industry?

Technology improves how food is made and kept safe. Companies can highlight how these innovations make their products better. Using videos and working with tech experts can prove their credibility.

Why is there an increased focus on gut health in food marketing?

Consumers know that gut health is important. To market well, companies should talk about this link and show how their products help. Getting support from health experts is key.

What are the key takeaways from these food marketing trends?

In 2024, we see the winning trends are plant-based, lab-made meat, and functional foods. Sustainability, tech, and gut health are also big. These trends offer companies big chances to shine and lead in the market.

An accomplished marketing strategist with over a decade of experience, Bryan Wood specializes in digital marketing, brand building, and data-driven strategies. As the driving force behind Curagami, he empowers businesses to elevate their brand and amplify their impact through insightful content and innovative marketing solutions.