Break Into Product Marketing: Essential Steps
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Break Into Product Marketing: Essential Steps

Product marketing has seen a 30% increase in demand over the past five years. This growth has caught the eye of many eager to enter this exciting field. Even if you’re just starting out or considering a career change, joining the ranks of product marketers is quite achievable. This guide will take you step by step through the key steps to start your product marketing journey. It will help you learn about the job, land interviews, and secure your ideal position in the field. Understanding the Role of a Product Marketer In the fast-changing business world, knowing how product marketers…

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What is Platform Thinking and its Impact in Digital Marketing
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What is Platform Thinking and its Impact in Digital Marketing

By 2025, over 80% of companies might use some form of a platform model. This shows a big change toward digital strategies. Platform Thinking is making a big impact on digital marketing. Platform Thinking is more than a trend. It’s a way for businesses to grow by connecting users, producers, and providers on platforms. This method lets businesses find new ways to make and keep value. It creates an environment where connections lead to growth and advantages. Today, a digital strategy is a must for staying competitive. Platform Thinking helps understand customers better. This leads to marketing that speaks directly…

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