Digital marketing Archives

Break Into Product Marketing: Essential Steps

Product marketing has seen a 30% increase in demand over the past five years. This growth has caught the eye of many eager to enter this exciting field. Even if you’re just starting out or considering a career change, joining the ranks of product marketers is quite achievable. This guide will take you step by step through the key steps to start your product marketing journey. It will help you learn about the job, land interviews, and secure your ideal position in the field. Understanding the Role of a Product Marketer In the fast-changing business world, knowing how product marketers…

Email Marketing

Fuel Inbound Strategy with Email Marketing

by Bryan WoodJune 1, 2024June 1, 2024

According to the “Email Marketing Industry Census” by Econsultancy, most companies say over 20% of their sales come from email marketing. This shows how crucial email marketing is in inbound strategies. In the digital age, attracting and engaging customers is key. Email marketing is great at this, which explains why companies like Decathlon, SheIn, and Starbucks use it. They use emails to connect with leads and make their customers’ experiences better. Email marketing is perfect for finding and keeping leads, fitting well with inbound practices. Gartner, for example, uses a B2B report to get leads through emails. This shows how…

Marketing Analytics & Data Insights

Essential Marketing Lessons Learned for Success

by Bryan WoodMay 17, 2024May 17, 2024

Did you know that 70% of marketers deem content marketing the top way to get leads and raise brand awareness? In today’s world, getting ahead means learning from others and big events. Good marketers know that content marketing is more than just one campaign. It’s a company-wide effort that needs smart leaders and planning. Key Takeaways: Content marketing is a culture that should be embraced throughout the entire organization. Executive team members should take an active role in creating and promoting content to establish thought leadership. Understanding your audience and tailoring your pitch will lead to better client engagement. Providing…