Curagami

Navigational Taxonomy Darwin Cover 0

Whats Your Navigational Taxonomy?

5 Navigational Taxonomy Rules Few things are more important than a website’s taxonomy. The difference between good and bad navigational taxonomy can be millions in traffic and sales. As I wrote to friends at...

Web Analytics for non Quants cover graphic 0

Web Analytics For Non Quants

“I don’t understand web analytics,” my COO / CFO friend Nichiole Baird told me one day. Nichole and her husband Drew are creating a very cool web business selling the magical audio cable Drew...

Marketing Lessons Bansky Does NYC 0

Banksy Social Marketing Lessons

Banksy’s Marketing Lessons If you don’t know Banksy you should. Banksy is a “graffiti artist” whose work is blowing up thanks to brilliant marketing. Doubt Banksy would call his secretive tags “marketing”, but as...

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