Burn Down Your House
Talking Heads know an important internet marketing truth – sometimes you need to put on a big suit, jump around and burn down your web marketing house. Watch David Byrne carefully. Everything happening is practiced but not stale, choreographed but spontaneous and crazy & planned. Continue reading
People Not Things Sell
Indebted once again to friends at Scoop.it. Pam Neely’s How To Fix Your Broken Content Marketing ROI is a must read. Every point Pam makes we agree with and support, but there is another dimension to today’s content marketing – people – we stress too.
Jump to 5 How To Become A Great Web Marketer Tips via Fareed Zakara’s interview with Ray Dalio.
Let’s go back to your WHY. If you haven’t read Simon Sinek’s Start With Why: How Great Leaders Inspire Everyone To Take Action you should. There are two keywords in Sinek’s title – everyone and Inspire. Those words hold keys to creating content marketing Return On Investment (ROI). Continue reading