People: 5 Ways People Fix Content Marketing

People Not Things Sell

Indebted once again to friends at Scoop.it. Pam Neely’s How To Fix Your Broken Content Marketing ROI is a must read. Every point Pam makes we agree with and support, but there is another dimension to today’s content marketing – people – we stress too.

Jump to 5 How To Become A Great Web Marketer Tips via Fareed Zakara’s interview with Ray Dalio.

Let’s go back to your WHY. If you haven’t read Simon Sinek’s Start With Why: How Great Leaders Inspire Everyone To Take Action you should. There are two keywords in Sinek’s title – everyone and Inspire. Those words hold keys to creating content marketing Return On Investment (ROI). Continue reading