Customer Engagement

Fuel Inbound Strategy with Email Marketing
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Fuel Inbound Strategy with Email Marketing

by Bryan Wood

According to the “Email Marketing Industry Census” by Econsultancy, most companies say over 20% of their sales come from email marketing. This shows how crucial email marketing is in inbound strategies. In the digital age, attracting and engaging customers is key. Email marketing is great at this, which explains why companies like Decathlon, SheIn, and Starbucks use it. They use emails to connect with leads and make their customers’ experiences better. Email marketing is perfect for finding and keeping leads, fitting well with inbound practices. Gartner, for example, uses a B2B report to get leads through emails. This shows how…

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Essential Marketing Lessons Learned for Success
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Essential Marketing Lessons Learned for Success

by Bryan Wood

Did you know that 70% of marketers deem content marketing the top way to get leads and raise brand awareness? In today’s world, getting ahead means learning from others and big events. Good marketers know that content marketing is more than just one campaign. It’s a company-wide effort that needs smart leaders and planning. Key Takeaways: Content marketing is a culture that should be embraced throughout the entire organization. Executive team members should take an active role in creating and promoting content to establish thought leadership. Understanding your audience and tailoring your pitch will lead to better client engagement. Providing…

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