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Microblogging – 5 Best Tools and Why Important

Microblogging 5 Best Tools and Why Important explains why content curation and creating a test area away from your main website is beyond important these days. Google is why microblogging and content curation are CSFs (Critical Success Factors) for digital marketing.

Google weighs, measures and ranks every website not in the “dark web”. Google’s evaluation is where organic search traffic comes from. If building a self-sustaining community, so brands have a degree of self-determination is priority #1 in today’s digital marketing then creating a testing platform away from your most valued digital assets is priority #2.

Microblogging tools, tools that provide a means to test ideas, memes and posts as they create community of their own, provide a way to protect your digital assets. Using any of these five “microblogging” tools create a powerful way to know what content to expand on your “owned” assets (blogs, websites, apps and games). Here are our favorite microblogging tools.

  • Scoop.it
  • Medium
  • Flipboard
  • Snapchat
  • Instagram

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Scoop.it is our favorite microblogging tool because it’s easy to use, understand and share across platforms. We started using Scoop.it in 2011 and over those five years our 11 “magazines” earned 311,000 views and 48,000 followers. Friends such as Ana Cristina Pratas and Robin Good have more than 1,000,000 views.

Scoop.it’s real strength is how comfortable CEO Guillaume Decugis and his team have made sharing your content curation, your scoops. We’ve embedded many of our Scoop.It “Revolutions” such as Curation Revolution in Curagami’s Magazines. We “nofollow” those links to avoid duplicate content penalties from Google, but the ability to efficiently use content developed and tested on Scoop.it on Curagami.com is invaluable effectively depreciating the costs of content creation.

Scoop.it’s “spider and return” feature based on keywords you supply helpful suggestions of content you may otherwise miss. The ability to tune those “crawls” eliminating spammy content sources for stronger ones cuts content discovery time – another huge and often overlooked benefit.

Scoop.it has the best analytics among our five microblogging recommendations. We often use Scoop.it’s Gamification as an example of “relative” rank. When I view “my community” I only see curators immediately above and below my “view” counts. At first Scoop.It showed the top of the stack quickly realizing how deflating it was to see someone with millions of views for those who have an order of magnitude less.

Scoop.it heeds Medium’s CEO’s important post about why Medium Is Not A Publishing Tool to focusing on community and effectively making content curation on their tool a game (a trick Medium could learn). Would I like to know more about what Scoop.it sees?

You bet, one of the most powerful aspects of using a tool like Scoop.it is the analytics THEY SEE. Scoop.it knows what content is viral NOW, what curators set their world on fire and what topics may trend. Unlocking and sharing the “trending” views of their analytics would give curators like team Curagami the ability to benchmark our posts. Part of “community” is sharing, listening and sharing some more.

Another part of forming community is asking for help. Recently Scoop.it changed it’s User Interface, and we like it less. No one asked and not asking is always a missed opportunity. Once your environment (website, microblog or social network) becomes OUR collaborative world always look to share, ask and listen.


Medium realizes the promises of storify.com, a tool we used and then gave up. Medium’s “time to read” widget may be the magical reason why we prefer Medium. The environment and user interface makes storytelling and sharing easy.

Medium’s “import a story” makes moving content from you blog over easy, but we suggest NOT using the “import a story” feature. Better to write a different take on the same story on Medium than import the same content. We don’t have DATA to support the “unique only” idea, but if you are using any tool to build community being present and real within the written and unwritten “rules” of that community (or tool) is critical to achieving your goals.

Might people love content we’ve already posted? Sure, but how hard is it to riff another 200 words on what you just wrote? There is always a unique angle or different point so find those and share them with a link from Medium back to the post being discussed. We adopted this “unique but based on existing” idea for LinkedIn too.

Medium’s content is richer than Scoop.it because there is less of it and it doesn’t come at you as fast. Scoop.it is about digging and testing your content marketing FAST. Medium is about digging the same content marketing ditch with greater care, more storytelling, and more of a VOICE.

A voice is hard but not impossible to test on Scoop.it. We riff 50 to 200 words on most of our Scoops. We try to write 200 to 500 words on Medium that build on a theme or story we care about or love.


Flipboard is the best content curation tool across phone, pad, laptop and desktop. Flipping makes content easy to see, evaluate and move into “buckets” you’ve created. Our Flipboard buckets include Sign of the Times, Curagami and Must Read.

Flipping “magazines” are easy to create and curation from content you follow easy to discover and move into your magazines. Embedding Flipboard is hard, and that difficult is why this magical tool doesn’t top our list of microblogging tools.

You may wonder why we think of Flipboard as a microblogging tool. Adding comments to your curation is easy but not valued much in presentation or the game within Flipboard. WHAT you select and where you put what you selected becomes the Flipboard’s microblogging.

You can embed a chip in your blog that links to your magazines, but the chip is small, and your control of it (size and color) is minimal. Flipboard and Feedly are how we find great content now, and both those tools represent more than 30% of our “microblogging.”

Snapchat & Instagram

We know less about these tools and communities, but they surf a big visual marketing wave. Reading a post found on Flipboard about Susan Credle Tried and True Marketing Tricks Still Have A Place in the Digital World whose premise we reject we did see Susan’s point – short, visually stunning stories (ads) remain an important way to communicate key ideas, memes, and values FAST.

We see Snapchat and Instagram as “microblogging” tools too. As with every social network there are known and unknown “rules” for successful engagement and “winning” the visual game within. Visual marketing and Susan Credle’s point about telling compelling stories visually make both tools hot and important.

As soon as we figure out how best to use them we’ll blog about our journey and what we learned. Pinterest earns an honorable mention in the visual marketing category of microblogging too. We’ve built a bigger community (over 8,000 now) on Pinterest faster than on any other tool or network.

Pinterest doesn’t make our top 5 microblogging list because it is too asynchronous to fully understand. Pins don’t get an immediate response. Things we pinned a year ago are still blowing up today and we have only a vague idea of how to work the levers and pulleys to build community and learn from the microblogging we do there (on Pinterest).[/vc_column_text][/vc_column][/vc_row]