Start With Why
Start with why features two minutes of Simon Sinek’s TED talk. Simon Sinek may be the most important two minutes few web marketers watch or understand. The web seems to call out to the uninspiring HOW and WHAT. We buy from those we LOVE. We love because we have a sense of kinship. We have a sense of kinship because we KNOW those we buy from are “like us”. We know they are “like us” because they’ve shared, exposed and had the courage to risk giving something of value – themselves.
And that is why those two minutes with Simon Sinek are the most important two minutes in any online marketing plan.