Conversion Metrics Class Intro
Conversion Metrics Class begins an important discussion about how to use metrics to win customer hearts, minds and loyalty.
How can your website make more money? One very important way is to increase the number of conversions. There are only a handful of ways you stie can make more money. One of the very important ways is to have customers who come to your website convert more.
Go into Google analytics and you click on conversion and then overview you will see a number of conversion by your traffic. It is usually a percentage such as 2%. That is the number of visitors you are converting. Let’s say you have a $4M website converting at 2%, the average sadly. These numbers vary, but if you have a $4M website converting at 2% then every quarter point of conversion gain is worth $500,000.
We just redesigned Moon-Audio.com and finished anlaysis showing thier converion is up 20%.
- Add Best Sellers (reduces risks to buy).
- Reviews also lower customer buying risk.
- Free Shipping – make sure your free shipping is clear and easy to see and understand.
There is 3 quick ways to increase conversion and why tiny improvements can make big changes to your bottom line.