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Content Curation Is Your Elephant

Content Curation, filtering the web’s content to make marketing points, support content creators and engage potential customers should be your elephant for six reasons.

  • Content Curation is easy without IT
  • Sharing Encourages Sharing
  • More REACH Faster
  • Subtle Sell
  • Great way to TEST
  • Protection

Content Curation As Elephant #1:
Easy To Feed Any Device Without IT

Curating content is natural. We want to share, discover and learn. It’s easier to curate content than every thanks to great tools such as: (links are to my accounts):

None of those tools require your IT group to set up, so get in there and start curating content.

Content Curation As Elephant #2:
Sharing Creates Sharing

Sharing creates more sharing. When you curate with attribution, and we suggest being a stickler about attribution, you recognize and reward hard work of others.

Sharing creates a “sharing environment”. I’ve yelled, ranted and jumped up and down about how unsocial many companies, brands, and websites are (still). Being SOCIAL is a CSF (Critical Success Factor). Few realize how hard it is to be a “Social Business”. Many will learn the hard way.

Learn the easy way and start curating OPC (Other People’s Content) with attribution.

Content Curation As Elephant #3:
More Reach Faster

The distance between you, your content, your tribes of supporters needs to be short and in constant motion. .  You can curate content faster you can write it. Your curated content be seen by more customers too. Combined those two ideas, faster creation and more of it, and you can see why content curation creates more reach faster than just about any form of content marketing we know.

Content Curation As Elephant #4:
Filtering = Subtle Value Add

Filtering content is “selling” by different means. My friend Brian Yanish is a content curation MASTER. His content funnel overflows with great suggestions, reads, and on-topic posts. Brian saves followers’ time and makes sure we don’t miss the good stuff often obscured by the web’s rubble. Brian doesn’t comment on most of his shares, but the way he shares creates a distinct feel for his perspective and brand. Follow and steal from Brian if you want to use content curation to add value and be a hero to your followers and customers. Want to be a hero? Save someone’s TIME these days.

Content Curation As Elephant #5:
Great Way To test

I LOVE getting feedback on content FAST. I’ll use anything and everthing to tell me who is looking at what today and why. After curating content for years you develop a sixth sense. When curted content strikes a nerve you know it. Once the nerve is struck it’s time to write posts on “owned” properties such as our blog or website.

Content Curation As Elephant #6:
Protects Valuable Digital Assets

Content curation is your elephant because you wont find bigger impacts for less money than curating content. Curating content means you listen and care about others. Caring sets up transparency and online trust. How often do we buy things from people who don’t care about us, our experience or money? Maybe monce. but we never buy from a disinterested seller more than once.

Here are a few things we do when our content curation sixth sense kicks in:

  • Write a blog post about whatever is blowing up
  • Expand the “circle of shares” (places like LinkedIn we add to increase content acceptance and velocity)
  • ASK for help finding, creating and discovering content

Content marketing can be a HIGH COST / LOW REWARD gig these days. Why suffer when you can ask for help and increase engagement and connection at the same time?

Is content curation your elephant? 

Share your thoughts, ideas and experiences with content curation in comments or on @Curagami or on our Curagami GPlus page.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]Different Kinds of Content Curation Graphic[/vc_column_text][vc_empty_space height=”200px”][vc_column_text]Content Curation is Your Elephant hero image[/vc_column_text][vc_empty_space height=”150px”][vc_column_text]Content Curation As Elephant #3: Reach[/vc_column_text][vc_empty_space height=”150px”][vc_column_text]Content Curation As Elephant 5: Testing[/vc_column_text][vc_empty_space height=”150px”][vc_column_text]Content Curation as Elephant #6: Protect valuable assets[/vc_column_text][/vc_column][/vc_row]


  1. Cendrine Marrouat July 10, 2014 at 3:45 pm

    Love, love, love this article Martin! Agreed on all counts!

    “Our advices is leave content creation to the mob. Focus on content curation instead to make more money faster, to build bigger and more engaged tribes and keep your job.” – This is such a thought-provoking statement!

  2. Martin Smith July 10, 2014 at 4:17 pm

    Thanks Cendrine. Going to quote your “Must Read” on social :). Thanks, Marty

  3. Pingback: 6 Reasons Content Curation Is Your Elephant – Curagami | Antonios Bouris, Communication Designer, M.Des.

  4. sallyannapt July 11, 2014 at 12:01 pm

    Nice article! We are definitely pro content curation. People may worry about sending other’s peoples content, but we advise to add annotation to those articles or an editorial note that establishes your brand voice to enhance brand authority and audience engagement.

    1. Martin Smith July 12, 2014 at 4:40 pm


      Thanks for your comment and we agree. Attribution is key. We make it a point to attribute writers or sites or both and try to credit who helped us find the content too. On Scoop.it we are more concerned with credit back to the curator, but often credit curator and author. When we find cool stuff on a favorite site we are concerned with author credit. Thanks for the great comment. Marty