Why “Creation Only” Honeymoon Is Over!
This quote from British-born gallery and museum curator, David Elliott, sums the curator role perfectly. Whether it is art or the online world, the content curation idea is the same. Content curation is an act of human communication and a desire to make our world a more accessible place.
The best curators don’t just share content. Great curators give credit where credit is due. Their shares have context and significance. Curators put others in the limelight. In a nutshell, content curators add value to creation.
How Content Curators Add Value (covered in Slideshare deck above):
Marty Note 10.7: Anatomy of an Editorial Mistake
The ordered list works. That’s why you see so many Top 10 This or Best 7 That posts. Ordered lists work because they do the impossible – make complex things feel graspable, understandable and even fun. In this case I installed an ordered list where one didn’t belong. Cendrine asked if we could change the title. Not so much as it turns out. I could change the PAGE title, but risk creating too much dissonance to my ordered list title.
Changing the post title changes the url and that loses the shares and ripples the post created. Google’s QDF (Quality Deserves Freshness) dictates mean we are better off ADDING TO the post. Better to ADD CONTENT IN as I’m doing now and not try to kill two content marketing birds with a single stone going forward – one of those lessons I learn over and over (lol). What I should have done is ask Cendrine to write to the deck so Definition of Content Curation should have been the first paragraph not obscured and requiring a click on the deck to see.
When I use Haiku Decks or Slideshares I number the list (as I’ve now done above) and then wrote to those numbers. Phil made the point and he is right and pointing out what I do WHEN I WRITE. My editing skills are nascent and clearly in need of improvement. Will work on my editing and appreciate Phil’s note.
Beauty of Content Curation
Curation is works for every industry and any type of business. That’s content curation’s beauty. Your audience must be the focus of any successful content curation strategy:
“But that’s something we already do that with our products. That’s why we build them,” many B2C merchants say.
I know about product creation. I’ve written almost 10 books and recorded a CD. I have made my share of mistakes and learned many great lessons along the way. One important lesson is a business cannot survive without an audience.
The best idea in the world means nothing if no one buys into it.
Creation is wonderful. Creating shows skills and expertise. But when creation is 100% of your strategy creation limits get reached fast. Why? Because heavy self-promotion is not a good option for the long haul. Content creation can become annoying and may scare people away.
Creating content as a promotion is time and resource-intensive process. And inspiration is not always around the corner…
At first, no one cares about you and your products. Prove your willingness to make customer lives easier and build relationships to earn loyalty, sales and online support (social shares). These are the times we live in. Customers have the power. Your content must speak to customer hearts and minds. The more you win hearts, minds and loyalty, the more you, your products, brands and website stand out.
Your website and content needs to win customer hearts, minds and loyalty. This is why content curation is a must. Curation forces you to slow down, pay attention to the world, think like customers, and refocus on what matters: the audience you serve.
Humans crave information from reliable sources. Bring ideas, information and content repeatedly and in a unique way to win trust. Your readers will start recommending you. Increased brand awareness and exposure happen organically. After a while, other curators, thought leaders and experts in your niche will notice you too. They will check out your work, connect and engage with you, and observe how others respond to you. If you commit to delivering quality content, they will not hesitate to endorse your expertise.
Where B2C Merchants Should Curate Content
Blogs are great places to curate content, but that’s not the only place B2C merchants can gain from content curation:
Don’t forget to mention other content creators, use relevant hashtags, and respond to comments, ideas and suggestions.
Then, watch what happens!
Cendrine Marrouat is one of Curagami’s Top 50 Curators and may be the hardest working curator in content curation. She is a social media coach, blogger, and curator, and one of Paper.li’s blog staff writers. She is also the founder of Social Media Slant, a blog focusing on social media tips, tools, stats, and news for small