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Burn Down Your Website

Burn your website down because GO AWAY is the web’s default state. Is your website a warm campfire on a cold night? Are you asking people to join and share their journey? Here are a few ways visitors warm up to websites.

  • Homepage Heroes (largest image on the page = hero) with people in portrait looking out at the camera.
  • Accent Colors – Know the psychology of color and use it sparingly.
  • Images – Pictures warm-up websites, remember your model’s eyes look directs visitors eyes too.
  • Craft a distinct Woot.com-like voice.
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