Burn Down Your Website
Burn your website down because GO AWAY is the web’s default state. Is your website a warm campfire on a cold night? Are you asking people to join and share their journey? Here are a few ways visitors warm up to websites.
- Homepage Heroes (largest image on the page = hero) with people in portrait looking out at the camera.
- Accent Colors – Know the psychology of color and use it sparingly.
- Images – Pictures warm-up websites, remember your model’s eyes look directs visitors eyes too.
- Craft a distinct Woot.com-like voice.