Reputations, to alter Henry Fonda’s quote, aren’t built on what you plan to accomplish. Your marketing, ideas, products, or content don’t make your online reputation. Customers, stakeholders, and partners create your brand’s reputation. Reputations are built out there away from your office, intentions, campaigns, and plans. Reputation Economics shares five ways to protect, enhance, and extend your online reputation.
My note about this Harvard case study is in blue at the bottom. Martin
This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you’d like your comment to be considered for publication, please be sure to include your full name, company or university affiliation, and email address.
Gamification in UX Design for enhanced user experience and engagement Forbes IndiaUser engagement is at the heart of any design philosophy. With the user-centred approach, designers are always on the lookout for new techniques to enhance …
100 Techie Content Marketing Tools – This is a post curated from the Content Marketing Institute. Curated with three of my five favorite content marketing tools – Feedly, Zapier, and Wordpress.