Posts Published by Martin Smith

Marty is a cancer survivor, 15 year Internet marketer after consumer products goods marketing & sales training with P&G, M&M/Mars & NutraSweet. He started 4 companies including Found Objects, Dada Box, Scenttrail Marketing & Curagami.

Online Reputation Economics

Reputations, to alter Henry Fonda’s quote, aren’t built on what you plan to accomplish.  Your marketing, ideas, products, or content don’t make your online reputation. Customers, stakeholders, and partners create your brand’s reputation. Reputations are built out there away from your office, intentions, campaigns, and plans. Reputation Economics shares five ways to protect, enhance, and extend your online reputation. 

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Selling on Amazon Yes, No, Maybe

My note about this Harvard case study is in blue at the bottom. Martin

This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. If you’d like your comment to be considered for publication, please be sure to include your full name, company or university affiliation, and email address.

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Games We Play – UI and Gamification

Gamification in UX Design for enhanced user experience and engagement  Forbes IndiaUser engagement is at the heart of any design philosophy. With the user-centred approach, designers are always on the lookout for new techniques to enhance …

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Scoopit Content curation

Scoop.it Integrations
This page shows how easy Scoop.it makes it to integrate content into your blog. Go to the feed, click on “INTEGRATION” and define…

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