Content Curation Is Your Elephant
Content curation takes many forms. Imagine a line from “curator as filter”, so well used by my friend Brian Yanish, to the write way too much on top of a shared link (me) and you see content curation’s arc.
Brian’s SHARE is his curation. He eliminates large amounts of content to core down to the handful of things he shares. When you visit Design Revolution on Scoop.it, one of my 10 Scoop.it magazines, it won’t be hard to see how much I like to comment.
Content curation is united by the “invisible hand” of the curator (or curators).
Content curation is NOT simply pasting links into a social environment – that is spam. Content curation requires an “Editor of Chaos” to steal my friend Jan Gordon’s tag for Curatti.com.
Filtering with a purpose for stated or unstated themes is content curation’s core. The act of curating CREATES themes. Your source content is about surfing, marketing or startups. When you filter, i.e. cut down with a purpose, the “chaos” in any topic you are creating a “curation theme”.
Here are 6 reasons content curation should be the MAJORITY of what your digital marketing team does daily:
Content Curation As Elephant #1:
Marty is a cancer survivor, 15 year Internet marketer after consumer products goods marketing & sales training with P&G, M&M/Mars & NutraSweet. He started 4 companies including Found Objects, Dada Box, Scenttrail Marketing & Curagami.