Content Curation Is Your Elephant
Content Curation, filtering the web’s content to make marketing points, support content creators and engage potential customers should be your elephant for six reasons.
- Content Curation is easy without IT
- Sharing Encourages Sharing
- More REACH Faster
- Subtle Sell
- Great way to TEST
Content Curation As Elephant #1:
Easy To Feed Any Device Without IT
Curating content is natural. We want to share, discover and learn. It’s easier to curate content than every thanks to great tools such as: (links are to my accounts):
None of those tools require your IT group to set up, so get in there and start curating content.
Content Curation As Elephant #2:
Sharing Creates Sharing
Sharing creates more sharing. When you curate with attribution, and we suggest being a stickler about attribution, you recognize and reward hard work of others.
Sharing creates a “sharing environment”. I’ve yelled, ranted and jumped up and down about how unsocial many companies, brands, and websites are (still). Being SOCIAL is a CSF (Critical Success Factor). Few realize how hard it is to be a “Social Business”. Many will learn the hard way.
Learn the easy way and start curating OPC (Other People’s Content) with attribution.
Content Curation As Elephant #3:
More Reach Faster
The distance between you, your content, your tribes of supporters needs to be short and in constant motion. . You can curate content faster you can write it. Your curated content be seen by more customers too. Combined those two ideas, faster creation and more of it, and you can see why content curation creates more reach faster than just about any form of content marketing we know.
Content Curation As Elephant #4:
Filtering = Subtle Value Add
Filtering content is “selling” by different means. My friend Brian Yanish is a content curation MASTER. His content funnel overflows with great suggestions, reads, and on-topic posts. Brian saves followers’ time and makes sure we don’t miss the good stuff often obscured by the web’s rubble. Brian doesn’t comment on most of his shares, but the way he shares creates a distinct feel for his perspective and brand. Follow and steal from Brian if you want to use content curation to add value and be a hero to your followers and customers. Want to be a hero? Save someone’s TIME these days.
Content Curation As Elephant #5:
Great Way To test
I LOVE getting feedback on content FAST. I’ll use anything and everthing to tell me who is looking at what today and why. After curating content for years you develop a sixth sense. When curted content strikes a nerve you know it. Once the nerve is struck it’s time to write posts on “owned” properties such as our blog or website.
Content Curation As Elephant #6:
Protects Valuable Digital Assets
Content curation is your elephant because you wont find bigger impacts for less money than curating content. Curating content means you listen and care about others. Caring sets up transparency and online trust. How often do we buy things from people who don’t care about us, our experience or money? Maybe monce. but we never buy from a disinterested seller more than once.
Here are a few things we do when our content curation sixth sense kicks in:
- Write a blog post about whatever is blowing up
- Expand the “circle of shares” (places like LinkedIn we add to increase content acceptance and velocity)
- ASK for help finding, creating and discovering content
Content marketing can be a HIGH COST / LOW REWARD gig these days. Why suffer when you can ask for help and increase engagement and connection at the same time?
Is content curation your elephant?